No one WANTS to work in a business that is merely standard. Standard is dull, me-too, relentless, energy sapping, lowest common denominator stuff. Standard is but one step away from irrelevance.
Working in a Super Business is engaging and fulfilling. Super businesses enable each and every employee, customer and supplier to deliver excellent performances, time and time again. Super businesses are constantly innovating to create more value.
The world we all deal with is volatile, uncertain, complex and ambiguous. To succeed, organisations and individuals need access to outside support - support that challenges your assumptions, provides new insights and perspectives, injects agility and helps you drive your response to change.